Sarah Choi is more than the chief marketing and commercial officer of CorePower Yoga. The exec who has worked at Levi’s, ...

The campaign, also the first for Haleon-dedicated unit Publicis LeONE, is built around a simple strategy: in a world where ...

Halloween is obviously a big moment for candy brands but it is also a time when people are skipping cooking and eating out.

The mainstreaming of artificial intelligence in marketing organizations has only made them more conscious and focused on ...

Generation Z, the digital natives born between 1997 and 2012, get a bum rap as screen junkies glued to their cellphones. But ...

The steady march of artificial intelligence only makes cultural relevance a higher priority for brands, in order to humanize ...

Inspire Brands has tapped Jenna Bromberg as Arby’s new chief marketing officer (CMO), effective November 2. “Jenna brings a ...

Brand Innovators caught up with Neil Cummings creative director & global brand at Dr. Martens to discuss the creative idea ...

The float will include a working Ferris wheel that will depict Mr. Peanut’s design evolution over the past century, and will ...

First Dhar Mann was named the chief kindness officer of the National Football League earlier this year. Now he is the chief ...

Nestlé is going big with this sports marketing partnership, which will put three key brands in front of basketball fans. As ...

The new campaign intends to demonstrate how fitness can be for everyone, accommodating individuality, personality and the wide array of goals they may have. The spot depicts a city populated entirely ...