Explore how Polsat captured the top distributor ranking in Poland, showcasing the impact of live sports on viewership.

Explore the trends in video viewership in Poland for September 2026, with key insights on TV programming and audience ...

During this interval, streaming comprised the majority of ad supported TV (46.4%), followed by cable (27.2%) and broadcast (26.4%), per Nielsen. NEW YORK – December 9, 2025 – Fueled by football season ...

Okay, so last October we sat you down and told you horror was quietly taking over your TV. It’s October again, the fake spiderwebs are somehow already in your hair, and we’re back with the sequel. The ...

Auckland, March 31, 2026 – New Nielsen data shows New Zealand outdoor retail brands are reshaping how they advertise as competition increases for one of the country’s most commercially valuable ...

Seth Ladetsky is Head of Global Sports; Trevor Fellows, Head of Advertiser/Agency; and Matthew Devitt Promoted To Head of National New York – March 24, 2026 – Nielsen, a global leader in audience ...

New York – August 28, 2023 – Nielsen, a global leader in audience measurement, data, and analytics, today released its 2023 State of Play report outlining new findings on the fast-evolving streaming ...

NEW YORK, September 10, 2024 – Nielsen, a global leader in audience measurement, data, and analytics, today released new data demonstrating how the Hispanic population is influencing the U.S. sports ...

NEW YORK – March 5, 2025 – An estimated 36.6 million people watched President Donald Trump’s address to a joint session of Congress on Tuesday, March 4, according to Nielsen. Viewership peaked from ...

In a previous Need to Know article, we examined TV media buying and how it needs to evolve to meet the demands of today’s highly fragmented TV ecosystem. The playing field is changing rapidly, and ...

Eighty-four percent of consumers around the world say they trust word-of-mouth recommendations from friends and family, a form of earned media , above all other sources of advertising, according to a ...

The world has never been more connected, and U.S. audiences have never had as many options to access content as they do these days. In short, consumers in the U.S. seem like they can’t get enough ...