Walmart and Target have denied using personal data to raise individual prices, clarifying their retail pricing and customer ...

AI is changing how customers discover, evaluate and choose businesses. For multi-location brands, the challenge is no longer ...

Search has changed shape. Your buyers now ask AI answer engines first, and they get one synthesised answer instead of a page ...

It may not be an age-old debate as of yet but the controversy surrounding AI’s role in creative work is already familiar.

Panda Express is expanding its Roblox and Fortnite marketing after campaigns boosted brand awareness and purchase intent.

Digital marketing is no stranger to new technologies, with adaptation a key cog in the marketing machine. AI’s impact is extending across the marketing process, reaching into almost all areas of ...

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Augmented reality (AR) technology company, Banuba, is changing the way people present themselves, but not in any traditional sense. The company now offers “virtual try-on technology to online stores,” ...

Consumer brands are starting to treat artificial intelligence as part of everyday marketing and product development rather than an experimental tool. At The Coca-Cola Company, executives say digital ...

AI is changing search, shifting it away from short keywords toward longer, more detailed questions, and that change is starting to affect how ads are shown and how brands are discovered. At a recent ...

Sitecore has acquired Scrunch, an AI customer experience platform that helps brands monitor and improve how they appear in AI-generated search results. Financial terms of the deal were not disclosed.

Did you know that 88% of marketers now use AI daily in their roles? That probably doesn’t come as a shock. Chances are you have ChatGPT, Claude, or something similar open in another tab right now. And ...