The fast-casual chain has built a following of more than 6 million, driven largely by social listening, Kirby Ann Connell, ...
Throw a dart at New York Comic Con (NYCC) and you’re likely to hit an anime lover, comic enthusiast, cosplayer, gamer, TV ...
Controversial campaigns illustrate how stoking conversation can boost a brand, as well as how it can become a PR problem.
The effort, part of an advertisement for the printer and computer brand HP, is an effort to bring the brand “into local ...
Diego Lomanto, CMO at AI enterprise startup Writer (which would compete with Meta’s new platform), said Meta needs to ...
Satoru Wakeshima is a partner at the brand strategy and design agency CBX. He was previously EVP, general manager at Sterling ...
SharkNinja is well known for an array of different products, depending on who you ask. Home cooks (and people with protein goals) covet the product design company’s Ninja Creami. Its blow-dry brushes ...
In such an intense climate, some CMOs may be feeling the pressure to make their marketing dollars work harder. Marketing ...
Jokes about using a rotisserie-chicken bag as a purse led to a real product that sold out in less than two hours, the ...
Beauty brand popups are nothing new. But a beauty popup with no products for sale? That might be. Tower 28, a beauty brand focused on sensitive skin founded in 2019, brought its brand to life in two ...
Jumping on a Peloton for a workout is a great way to get the heart pumping. But you can get the same effect from watching its newest ad campaign. The brand’s latest ad, which dropped last Tuesday, a ...
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