Makeup that looks good at application may fade or look different hours later. Adeia's AI models those changes and recommends ...

Makeup that looks good at application may fade or look different hours later. Adeia's AI models those changes and recommends touch-ups around daily activities.

An AI recommendation can put an unfamiliar brand ahead of a shopper's favorite. Adobe's findings reveal the stakes for winning customers — and keeping them.

E-commerce orders in the United States jumped 147% year-over-year in 2025, with more than half that growth spurred by top-performing brands, according to research released today by Omnisend. The ...

Consumers quickly forget advertising, making it harder for brands to win both human attention and AI-powered discovery, according to a report released Monday by Adobe. Based on a survey of some 1,000 ...

Google made one of its biggest moves yet in agentic commerce in May when it introduced Universal Cart, a persistent shopping cart that spans Search, Gemini, YouTube, and Gmail. The deep integration ...

Misconceptions about artificial intelligence (AI) are preventing small- to medium-sized businesses (SMBs) from realizing AI's full revenue potential. Business owners are rushing to adopt AI, but they ...

Across retail, payments, and big tech, AI-enabled checkout, automated product comparison, and autonomous purchasing tools are becoming critical for e-commerce. The industry has moved beyond talking ...

One of the most successful direct-to-consumer shopping outlets for China-based vendors outside of China's own Alibaba e-commerce platform is Amazon. This trend has been accelerating for years.

The customer data platform (CDP) industry is entering a new phase as standalone CDPs give way to broader enterprise marketing suites. New platform enhancements from SAS, an analytics and AI software ...

Among U.S. small businesses, AI adoption has climbed from 26% in 2023 to 87% this year as owners look for new ways to handle their digital marketing workload. Globally, social media is also taking a ...

Retail marketers are rethinking what constitutes the digital shelf. Rather than beginning on retailer product pages or search results, the customer journey often starts earlier through social media, ...