How are my customers entering the marketing funnel through organic? Should it be paid, direct, referral, or AI that gets the conversion attribution? Do I have a sense of AI referrals? Have we set up a ...

Google announced a number of updates to AI Mode and AI Overviews within Google Search, aimed at helping searchers dive deeper ...

OpenAI is rolling out several updates to ChatGPT Ads, including expanded measurement partnerships, improved conversion ...

Google Ads is introducing new channel prioritization and budget allocation controls, giving advertisers more flexibility over ...

Google's Universal Cart brings shopping across Search and Gemini into one place, helping shoppers track products, discover ...

Google Ads API is moving to twice-monthly releases, giving developers faster access to new features without increasing ...

Google Ads API v26 adds Search Lift measurement, new Performance Max features and a faster twice-monthly release schedule.

Google Ads extends Demand Gen cost adjustments from three weeks to 60 days, helping eligible campaigns manage costs during ...

Google Ads is shifting Demand Gen Lookalike audiences toward AI-driven targeting while preserving stricter controls as an ...

Between the lines. The 50-conversion figure shouldn’t be treated as a requirement that every campaign must hit before Smart Bidding works. Google describes it as an approximate upper benchmark for ...

Google Ads’ new automotive model feeds let eligible vehicle manufacturers showcase vehicle images, pricing and features ...

Google is making incrementality testing more accessible by opening self-serve Conversion Lift measurement to eligible Search ...