Explore key insights from the 6th Programmatic Asia Symposium – Delhi 2026, where industry leaders discussed AI-led ...
For years, the advertising industry treated attention as something that had to be compressed. Short-form video became the default language of digital consumption. Six-second bumpers, 15-second reels, ...
Outcome-based buying is reshaping ad budgets and agency fees. See how India’s advertisers are shifting from impressions to ...
An AI-assisted ad can go viral, but does it work? See what System1, Kantar, IAB and NYU data reveal about how audiences ...
Why India’s AI ad tools still rely on human annotators, and what the data labelling bottleneck means for brands, agencies and ...
In-app bidding is quietly overtaking web programmatic in India. See how mobile-first audiences and privacy shifts are ...
Anuj Bhandari, Founder & Principal Strategist, DGTOOHL has rolled out OmniVertex, an AI-powered marketing intelligence and ...
The IPL has become advertising’s biggest annual parade. Every year, brands arrive with celebrity cameos, dramatic background scores, emotional monologues, and the promise of “connecting with India.” ...
The media industry in India is at an inflection point. Over the last few years, we have witnessed the rise of FAST (Free Ad-supported Streaming Television), also called ALTD (Advanced Linear TV ...
Media veterans Punya Sundar Raj, Atmadeep Sengupta and Anirban Biswas launch KraftXP, a B2B engagement firm for CXO ...
MiQ, the leading global programmatic media partner, announced new additions to its India team, with the appointment of Ashish ...
Generative AI (GenAI) is enabling bad actors to become increasingly sophisticated in digital advertising. A new analysis by the DV Fraud Lab has uncovered a network of over 200 properties that include ...
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