Google Ads launches beta for supplemental conversion data

Google is allowing advertisers to gain more complete measurement and improve bidding performance with stronger first-party ...
Social Samosa

X Ads Manager introduces Google Tag Manager integration to simplify campaign set-up

X has also introduced Unified Developer Tools, centralising Conversion API resources in Events Manager to help developers ...
Search Engine Land

Google Ads tests direct Google Tag Manager integration for conversion setup

Google may be streamlining one of the most error-prone parts of campaign setup — conversion tracking — by reducing the need for manual tag implementation. Driving the news. Google Ads is testing a new ...
Search Engine Roundtable

Google Tag Manager May Be Coming To Google Ads Interface

Google may be integrating Google Tag Manager directly into the Google Ads interface. The integration of Tag Manager also comes with a new interface and user experience. This was first spotted by ...