This case study looks at a campaign from O2, the UK telco, that won and retained customers by changing the structure of 2 year contracts, allowing customers to 'refresh' to the newest handset at any ...
O2 has today announced that it has signed a five year deal to provide wifi for free at McDonald’s UK restaurants. Gavin Franks, MD of O2 Wifi, said: “A year ago we set out our ambition to transform ...
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