As 2020 draws to a close, every retailer is ready to close the books on this most disruptive of years. Ikea is quite literally closing its books. It is ending the 70-year run of its iconic catalog.
It’s a coffee table book, a coaster and a door stop. It is the Ikea print catalog. And whether you requested one or not, you’ve undoubtedly come across the bible of cheap homewares and furniture ...
Everyone has a podcast — even Ikea. The Swedish retailer has transformed its annual bible-sized catalog into an audio version as a “handy and hands-free” alternative to the traditional behemoth.
Even when you're armed with precise measurements, trying to imagine exactly how that stunning new sofa will look in your living room is not an easy task. It will therefore come as no surprise that ...
Ikea’s legendary telephone book–size catalog is no more. The Swedish furniture retailer said on Monday that the 2021 catalog it published in October would be its last, putting the kibosh on a central ...
Back in December, we all shed some tears over the news that IKEA was retiring its print catalog. And though the decision makes sense, as our world grows increasingly digital, it wasn’t easy to let go ...
Global furniture giant IKEA says that after seven decades of uninterrupted publication, it will no longer publish its iconic catalog, which was a very significant item in its marketing budget, due to ...
IKEA is embracing omnichannel shopping with new mobile functionality that allows users of its mobile catalog application to save their favorite items as a shopping list to be used on the Web site or ...
IKEA has been helping some of us sleep better for decades — without my $10 duvet cover that admittedly feels like sandpaper but has an adorable Nordic-inspired red trellis pattern, my first studio ...
Some of the most widely circulated books on the planet are religious texts, young adult fiction, and a Swedish furniture catalog. With 203 million copies distributed to design lovers around the globe, ...
Retail giant IKEA has taken its 2010 catalog mobile with the launch of an augmented reality application for Apple’s iPhone. Mobile marketing agency Mobile Dreams Factory has brought the 2010 IKEA ...