The man on the other end of the phone was noticeably hesitant, perhaps even a little embarrassed. He had spent 34 years in the quiet, comfortable background of the sport-fishing industry, most ...

It was familiar fishing advice in an unusual setting. Because I wasn’t standing on a boat, but in the shop of Snake River Custom Rods owners Ricky and Goldie Prieto. And the line I was keeping tight ...

The project you see here is a one-of-a-kind commemoration of HOT ROD's history. The magazine just celebrated its 45th anniversary, and the bike will be especially significant because our founder, ...

In this alter-auto world we live in, there are basically three types of people building/driving custom rods: those that do it for the pure love; those that do it for ego or recognition; and those that ...

BACK IN MAY, I drove to Yarmouth, Maine, to visit the Maine Fly Co. I was there to pick up a custom fly rod they’d made for me and to go fishing with owner and founder Jeff Davis. I expected to find a ...