This Daiquiri Day (July 19), the timeless cocktail celebrates a milestone anniversary since its humble origins in Cuba – the birthplace of BACARDÍ, the World’s Most Awarded Rum. According to records ...

On Good Spirits, our favorite horror icons sit down with a cocktail to talk all things Halloween. In our latest episode, The ...

It's the start of a new year with consumers embracing Dry January -- or more like Dry-ish January as trends shows people want choices to partake in alcohol sometimes, lower alcohol on others and ...

Bacardi rum's lively new campaign — “Move Like It's Summer” — is part of the spirits’ push to promote new Bacardi real rum canned cocktails, Bacardi coconut and Bacardi Superior rum-infused cocktails.

Bacardi Ltd., the world's largest privately held international spirits company, recently released its fifth annual Bacardi Cocktail Trends Report. The report, a collaboration with The Future ...

Originally published in the Bacardi Cocktail Trends Report This Earth Month and throughout the year, bartenders and brands are reframing sustainability as a creative challenge – utilizing novel ...

HAMILTON, Bermuda--(BUSINESS WIRE)--Bacardi Limited, the world’s largest privately held international spirits company, releases its fifth annual Bacardi Cocktail Trends Report, anticipating the key ...

The Coca-Cola Company is expanding its reach in bev-alc with another ready-to-drink canned cocktail (RTD). Following a similar playbook to the rollout of its two previous RTD entries with Jack ...

From bringing the legendary Crypt Keeper back from the crypt to stepping inside the imaginative world of Janelle Monáe's ...

This Daiquiri Day, family-owned Bacardi Limited raises a glass to celebrate the 125 th birthday of the cocktail, still loved around the world by bartenders and consumers for its versatile recipe and ...

This Halloween, BACARDÍ® Rum, is resurrecting creatures from the past and present, bringing together some of spooky season's ...