Following legal disputes in Europe, Apple has now threatened to pull out its App Tracking Transparency feature from the region, as it's facing legal battles in Germany, Italy, and other countries, ...

Most people know, in a vague sort of way, that their phone is being used to target them with ads. What fewer people know is exactly how that targeting works, and that Apple has given every iPhone user ...

Apple said today that it might be "forced" to disable a key anti-ad tracking feature in the European Union, reports DPA International. "Intense lobbying efforts in Germany, Italy and other countries ...

App Tracking Transparency requires an app to ask permission before linking data collected inside it with data collected by other companies’ apps or websites, for advertising or for sharing with data ...

German publishers hope that Apple will be hit with fines and forced to change App Tracking Transparency rules after an antitrust investigation. The feature allegedly favors Apple's apps. The German ...

Germany's antitrust regulator is reviewing Apple's revised tracking rules after asking the company to address concerns about unequal treatment of third-party apps. The review is led by the ...

Italy's Competition Authority (AGCM) has imposed a €98.6 million ($116 million) fine on Apple over its App Tracking Transparency feature. Since the release of iOS 14.5 in April 2021, Apple has ...

Apple has been fined $162M by France’s competition regulator for the way App Tracking Transparency is implemented, stating that this is an abuse of the company’s powers. This bizarre ruling follows a ...

Apple is changing its App Tracking Transparency prompts in parts of Europe after competition regulators said the system favored Apple over third-party apps, giving developers more flexibility over how ...

The new prompt includes an optional “Additional Information” button. The alternative prompt will be mandatory in Germany, France, Italy, Poland and Romania. EU users can be reprompted for tracking ...

App Tracking Transparency (ATT) is an Apple privacy initiative intended to allow iPhone owners greater control over how developers collect and use their data. However, the company was accused of ...